Jelly Belly Pressroom

Jelly Belly Valentines’ Sweets for your Sweetheart

January 17th, 2013 § Comments Off § permalink

FAIRFIELD, CALIF., Jan. 17, 2013 ­­— Jelly Belly Candy Company offers something sweet and something spicy for that “someone special” this Valentine’s Day. Sour Smoochi Lips and the new Jelly Belly® TABASCO® Jelly Bean Bottles join the tempting Jelly Belly Valentines’ line for the February 14 holiday.

  • IMG: Sour Smoochie Lips Blow a kiss with Sour Smoochi Lips! If there’s anything sweethearts of the world enjoy more than sweet, it’s sour. Cherry and Pink Lemonade lip-shaped gummi candies are finished with a lip-pursing sour sugar sanding.
  • IMG: Jelly Belly Conversation BeansConfess your love with Jelly Belly Conversation Beans™ the five-flavor Jelly Belly Sour mix has fun phrases and words that are sure to make your sweetheart pucker up.
  • Hello Kitty® has taken a liking to the Deluxe Valentine Mix by Jelly Belly and hope you will share it with a special someone. With an array of mellocremes, chocolate hearts, mints, and more, this is the perfect collection for the sweetie with Hello Kitty in her heart.
  • Jelly Belly Jelly Bean Chocolate Dips® are the ultimate indulgence. Flavorful Jelly Belly jelly bean centers are dipped in rich dark chocolate for a treat that is truly divine. Available in five-flavor gift box or in individual flavor bags, treat the special people in your life with this modern rendition of Valentine’s Day chocolates.
  • Show them how much they spice up your life with Jelly Belly TABASCO Jelly Bean Bottles. The miniature bottle mimics the iconic brand’s bottle and is filled with Jelly Belly beans using the genuine TABASCO chili paste for a spicy and sweet treat. With pun-tastic gift tags, these kickin’ bottles are available at Target this Valentine’s Day.
  • IMG: Victorian Mellocreme HeartsCelebrate love with Victorian Mellocreme Hearts. Made from vintage molds from the 1900s, these delicate mellocreme hearts have stood the test of time in red (Cherry), pink (Strawberry) and white (Vanilla) with a romantic lace-inspired pattern. A timeless treat for couples throughout the years.
  • A seasonal take on a candy classic, Cupid Corn® is one of the most popular sweets for Valentine’s Day. Dressed up in white, pink and red the traditional candy corn flavor delivers just the right love bite.IMG: Jelly Belly Valentine's Mix
  • Get into the season with Jelly Belly Valentine Mix. A collection of romantic Strawberry Cheesecake, Bubble Gum, Coconut, Cotton Candy and Very Cherry Jelly Belly jelly beans are the perfect Valentine’s Day gift for anyone.

For more information about Jelly Belly jelly beans and Confections by Jelly Belly®, please visit www.jellybelly.com or 800-522-3267. Connect with us on Facebook, YouTube, Pinterest and Google+.

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The TABASCO® marks, bottle and label designs are registered trademarks and servicemarks exclusively of and licensed by McIlhenny Company, Avery Island, Louisiana 70513. www.TABASCO.com

Jelly Belly Partners with Mattel to Add Famous Candy to Popular Games

October 22nd, 2012 § Comments Off § permalink

UNO® and Apples to Apples® Debut with Jelly Belly Bean Fun

FAIRFIELD, CALIF.­­, October 22, 2012—Jelly Belly Candy Company puts a tasty twist on the popular UNO® and Apples to Apples® games from Mattel. The exclusive Jelly Belly® bean Special Edition UNO® and Apples to Apples® games feature colorful jelly bean-shaped playing cards, Jelly Belly-themed rules and a stash of Jelly Belly® jelly beans to sweeten even the stiffest of competition.

[IMG:] Jelly Belly® Special Edition UNO® and Apples to Apples® games Photos courtesy of Jelly Belly Candy Company

Jelly Belly® Special Edition UNO® and Apples to Apples® games Photos courtesy of Jelly Belly Candy Company. To Download: Click image, a new window will appear, expand image then right click and save.

Jelly Belly Special Edition UNO® and Jelly Belly Special Edition Apples to Apples® games are available now in time for holiday shopping. The flavors of the Jelly Belly beans were selected to match the games; Apples to Apples® include Green Apple and Red Apple flavors, while UNO® includes Sour Lemon, Sour Apple, Very Cherry, Blueberry and Tutti-Fruitti. The rules of each game were modified to incorporate Jelly Belly jelly beans to create a new game experience for players age 7 and up.

 

UNO® is the best-selling branded card game in the world with 90 percent brand recognition in the United States. Apples to Apples® have been among the top 10 most popular games in the U.S. since 2008. Paired with the world’s favorite jelly bean from Jelly Belly, the new games are perfect gifts and stocking stuffers for family game fans.

Jelly Belly beans are the leading gourmet jelly bean on the market made in over 90 flavors. Jelly Belly beans are fat free, peanut free, dairy free, gluten free, vegetarian and OU Kosher certified. For more information about Jelly Belly jelly beans and Confections by Jelly Belly, please visit www.jellybelly.com.

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UNO, APPLES TO APPLES and associated trademarks and trade dress are owned by Mattel, Inc. ©2012 Mattel, Inc. All Rights Reserved..  Jelly Belly jelly beans are reg. trademark of Jelly Belly Candy Company.

 

Some Like it Hot! Announcing TABASCO® Jelly Belly® Jelly Beans

October 5th, 2012 § Comments Off § permalink

FAIRFIELD, CALIF., Oct. 5, 2012­­—Jelly Belly Candy Company once again masters true-to-life flavor with the creation of  TABASCO® Jelly Belly® jelly beans, the newest flavor to join the pantheon of gourmet jelly beans from the company.

IMG: Tabasco Jelly Belly jelly beans Grab & Go bag

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The candy makers set out to develop a flavor so authentic that they sourced genuine TABASCO brand seasoning from the 140-year-old recipe made by McIlhenny Company of Louisiana. The Jelly Belly beans will ignite the taste buds with a peppery punch that hot sauce fans crave.

TABASCO Jelly Belly jelly beans are just as fiery as the iconic sauce itself. Hot sauce enthusiasts will immediately recognize the pungent taste of red peppers, Avery Island salt and distilled vinegar, coupled with a subtle sweetness – but not too sweet – undertone from the jelly bean itself.

As the culinary trend for spicy flavors increases, TABASCO Jelly Belly jelly beans are right on target and sure to find a home in Jelly Belly bean displays everywhere. “Hot is the new licorice,” said John Pola, vice president of specialty sales for Jelly Belly Candy Company.

TABASCO Jelly Belly beans are available to ship in 10-lb. bulk cases now. The company plans to release the new flavor in 3.1-oz. Grab & Go™ bags, packed 12-ct. per caddy, in December.

For additional information, retailers may contact Jelly Belly Candy Customer Service by calling (800) 323-9380.

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The TABASCO® marks, bottle and label designs are registered trademarks and servicemarks exclusively of and licensed by McIlhenny Company, Avery Island, Louisiana 70513. www.TABASCO.com

 

Shake Up Flavor in New Mobile App from Jelly Belly

October 1st, 2012 § Comments Off § permalink

Shake Up Flavor in New Mobile App from Jelly Belly

FAIRFIELD, CALIF., October 1, 2012 –Coming on the heels of the popular Android Jelly Belly Jar live wallpaper, Jelly Belly Candy Company announced today a free mobile app for iPhone loaded with Jelly Belly Recipes, tips and fun facts. The Jelly Belly Recipe app shakes up flavors into delicious pairings of Jelly Belly jelly beans known to candy fans as Jelly Belly Recipes.IMG: Jelly Belly Recipe Shaker iPhone App

Shake the phone to have the wheels turn flavors into one of 67 different combos such as:

2 Blueberry + 1 Buttered Popcorn = Blueberry Muffin.

Users can submit their own recipe ideas directly to Jelly Belly from the app, or customize the app to only show combinations made from their favorite flavors or flavors they find in a candy store.

IMG: Jelly Belly Recipe Shaker iPhone App 2

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Jelly Belly Recipe Shaker app is available free on the App Store on iTunes and the company website www.JellyBelly.com. It is compatible with iPhone, iPad and iPod Touch devices with iOS 4.0 or later.

A video demo is available at the Jelly Belly YouTube channel: www.youtube.com/jellybelly.

“Jelly Belly fans love our Jelly Belly recipes,” says Rob Swaigen, vice president of marketing for Jelly Belly Candy Company. “Now, fans can combine flavors to create recipes right on their mobile devices.”

This is not Jelly Belly’s first venture into mobile apps. The company released a popular, free live wallpaper app for Android devices earlier this year. The Jelly Belly Jelly Bean Jar wallpaper has generated more than one million downloads on Google Play. For more information, call Jelly Belly Hotline at 800-522-3267 or visit www.jellybelly.com or www.facebook.com/JellyBelly.

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Extreme Sport Beans Adds Pomegranate Flavor and Assorted Mix to Pump up Athletic Performance

September 17th, 2012 § Comments Off § permalink

FAIRFIELD, CALIF., Sept. 17, 2012­­—Extreme Sport Beans®, the sports performance jelly beans from Jelly Belly Candy Company, have been proven to give a competitive edge, and now the company adds the popular flavor of Pomegranate to its roster and unveils the Extreme Assorted Mix.

IMG: Extreme Sport Beans Pomegranate bag

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IMG: Extreme Sport Beans Assorted Mix bag

Pomegranate is poised to pump up performance as the third flavor in the Extreme Sport Beans line, joining Cherry and Watermelon flavors. All three Extreme Sport Beans flavors are available together for the first time as the Extreme Assorted Mix.

Great-tasting Extreme Sport Beans jelly beans help endurance athletes kick sports performance into a higher gear. Just like the Cherry and Watermelon flavors, Pomegranate is packed with 50 mg of caffeine per serving – equivalent to a half a cup of brewed coffee – and the clinically-proven formula of carbohydrates, vitamins and electrolytes to help replenish the body and maximize sports performance.

Sport Beans jelly beans are made with all-natural flavors and derive colors from natural sources. The new Pomegranate flavor and Extreme Assorted Mix are available in easy-open 1-oz. packages, so athletes aren’t left fumbling as they race towards the finish.

Numerous clinical studies have shown that caffeine enhances sports performance including higher levels of endurance, reduced perceived exertion, faster sprint speeds, increased power output and improved agility and alertness. Additionally, according to many scientific studies and the American College of Sports Medicine, consuming carbohydrates and electrolytes during exercise lasting about 60 minutes or longer prevents fatigue and boosts performance.

“Members of the Jelly Belly Pro Cycling team and other athletes asked for a caffeine option, and the science clearly supports the benefits that small amounts of caffeine has on sports performance,” said Rob Swaigen, vice president of marketing for Jelly Belly Candy Company. “Now athletes can build their own personal fuel plan with any combination of these three great-tasting flavors.”

Pomegranate is the seventh flavor in the entire Sport Beans line. Sport Beans jelly beans are packaged in single serving 1-oz. bags for Portable Power® during exercise and deliver 25 grams carbohydrates for fuel, electrolytes to maintain fluid balance and vitamins to optimize energy release. Additional information on Sport Beans jelly beans is available from the Jelly Belly Hotline at (800) 522-3267, at www.sportbeans.com and on Facebook at www.facebook.com/SportBeansUSA. Retailers can contact Jelly Belly Candy Customer Service by calling (800) 323-9380.

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Masterpieces of Jelly Belly Art on Display at COSI, the Center of Science and Industry

July 24th, 2012 § Comments Off § permalink

Approximately 84,000 Jelly Belly® Jelly Beans Used to Re-Create Classics

FAIRFIELD, CALIF., July 24, 2012­­—The Masterpieces of Jelly Belly Bean Art Collection is on exhibit this fall and winter at COSI, the Center of Science and Industry in Columbus, Ohio. Eight massive pieces of art made entirely from Jelly Belly® jelly beans are on display from September 26, 2012 through until January 13, 2013. Each sweet artwork in the collection is a replica of a classic painting found in some of the world’s most prestigious museums.

IMG: Jelly Belly Art: Mona Lisa

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Jelly Belly Art stands approximately four-feet-by-six-feet-tall and is made with up to 9,000-12,000 Jelly Belly jelly beans. The Collection includes:

  • American Gothic (original by Grant Wood)
  • Girl with a Pearl Earring (original by Johannes Vermeer)
  • The Great Wave Off Kanagawa (original by Katsushika Hokusai)
  • Mona Lisa (original by Leonardo da Vinci)
  • The Starry Night (original by Vincent van Gogh)
  • We Can Do It! (original by J. Howard Miller)
  • Woman with a Mango (original by Paul Gauguin)
  • Young Blonde Girl (original by Pierre-Auguste Renoir).

Commissioned by Jelly Belly Candy Company, California artist Kristen Cummings created The Masterpieces of Jelly Belly Bean Art Collection for the company’s private collection. The eight indiviual pieces were meant to capture the original vibrant colors of some of history’s most recognizable works of fine art. Each artwork in the collection was created over the course of several months and took up to 100 hours to complete. Cumings worked on small sections at a time and placed each Jelly Belly jelly bean by hand using mosaic-making techniques.

The Masterpieces of Jelly Belly Bean Art Collection is the first collection of re-created fine arts classics that was inspired by the Mona Lisa replica, which Cumings created in 2010. The concept of Jelly Belly Art was created in 1982 when San Francisco artist Peter Rocha created a portrait of President Ronald Reagan – a famous fan of Jelly Belly jelly beans.

The entire collection of Jelly Belly Art can be viewed online at the Jelly Belly Art Gallery, and includes celebrity portraits and other iconic images created using Jelly Belly jelly beans.

About COSI:

COSI, the Center of Science and Industry located in Columbus, Ohio, is one of the most respected science centers in the nation — engaging nearly 30 million individuals since 1964. Parents Magazine recently named COSI the #1 Science Center in the Country. COSI’s programs and world-class experiences inspire an interest in science and encourage people to want to learn more about their world. Read more at cosi.org.

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Jelly Belly Fruit Snacks Updated with Natural Ingredients

July 17th, 2012 § Comments Off § permalink

FAIRFIELD, Calif., July 17, 2012 – The tastiest fruit snacks you will ever eat now feature natural flavors and colors derived from natural sources, announced Jelly Belly Candy Company of Fairfield, Calif. The fruit snacks are made with seven fruit juices: apple, cherry, lemon, orange, pear, raspberry and strawberry juices. Most fruit snacks are made with grape juice and artificial flavorings. Jelly Belly Fruit Snacks are infused with the fruit juices to create a distinctly flavorful treat.

IMG: Fruit Snacks, From the Makers of Jelly Belly

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The recipe for Jelly Belly Fruit Snacks has no artificial colors or flavors, suitable for vegetarians colors are derived from natural sources such as turmeric, grape extract, black carrot and black currant.

Jelly Belly Fruit Snacks are also fat free, gluten free, dairy free and certified OU Kosher and are also an excellent source of Vitamin C. They are available nationwide in 2.5-oz. bags.

Jelly Belly Candy Company makes more than 200 confectionery delights including their flagship brand Jelly Belly® jelly beans. Headquartered in Fairfield, Calif., the company is owned and operated by the fourth, fifth and sixth generations of the candy family. Consumers can follow Jelly Belly on Facebook at www.facebook.com/jellybelly or call the Jelly Belly Hotline at 800-522-3267.

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Jelly Belly Intros Superfruit Flavors

July 17th, 2012 § Comments Off § permalink

Acai Berry Most Often Suggested by Consumers

FAIRFIELD, CALIF., July 17, 2012 – The candy makers known for innovative jelly bean flavors have made history once again with the introduction of the Superfruit Mix flavors of Jelly Belly® jelly beans. The assortment includes Acai Berry, Barbados Cherry, Cranberry, Blueberry and Pomegranate made with natural flavors, real juices and colors derived from natural sources.

IMG: Jelly Belly Superfruit Mix

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The Jelly Belly Acai Berry flavor of jelly beans has the dark, rich color of the berry native to the Amazon.  Its complex flavor tastes of exotic berries with delicious notes of chocolate, typical of real acai berries. It is made with real acai berry juice. Acai (pronounced ahh-sigh-ee) Berry was suggested by a majority of consumers who responded to an invitation by Jelly Belly Candy Company for suggestions for new flavors and was the winning flavor among consumers who voted for the best new idea.

Barbados cherry is an emerging superfruit making appearances in food and beauty products.  The new Barbados Cherry Jelly Belly bean is a natural take on the tropical tart cherry and is made with the real fruit juice. Barbados cherries, also known as acerola cherry, grow in the West Indies, Brazil, Jamaica and the northern areas of South America.

Other flavors in the Jelly Belly Superfruit collection are Blueberry, Cranberry and Pomegranate, all made with real juices and purees.  The Superfruit Mix supplies 25% of the Daily Value of Vitamin C. All five flavors are made with colors derived from natural sources such as purple carrot juice, black currants, grape skins and hibiscus. In addition the company developed a new jelly bean recipe for this collection of flavors using tapioca syrup and evaporated cane juice, a less processed form of refined white sugar.

Jelly Belly beans are fat free, peanut free, dairy free, vegetarian, free of gluten ingredients and OU Kosher certified. For more information about Jelly Belly jelly beans and Confections by Jelly Belly, please visit www.jellybelly.com. Consumers can follow Jelly Belly on Facebook at www.facebook.com/jellybelly or call the Jelly Belly Hotline at 800-522-3267.

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Sport Beans Jelly Beans from Jelly Belly Go Natural

July 17th, 2012 § 0 comments § permalink

New Formula, New Easier Open Packets

FAIRFIELD, CALIF., July 17, 2012 – Sport Beans® jelly beans, introduced by Jelly Belly Candy Company and the world’s first sports performance jelly beans, are now made with natural flavors from fruit juices, use colors derived from natural sources and are naturally sweetened.

The popularity of the Sport Beans jelly beans among cyclists, triathletes, marathon runners and fitness buffs prompted the company to update the Sport Beans jelly beans line with new flavor and color profiles, plus new carb sources.  Sport Beans are gluten free and made with tapioca syrup.

The four refreshing flavors of Lemon Lime, Orange, Berry and Fruit Punch – formulated to energize the body during exercise – are made with lemon, lime, orange, raspberry, apple and grape juices.

Extreme Sport Beans, a caffeinated variety, available in watermelon and cherry flavors, made with real watermelon and cherry juices.

In addition the company is introducing a new easy-open bag with a re-sealable zipper. The improved bag makes it easier to dispense the Sport Beans while running, biking, hiking and climbing.

Scientifically formulated for sports performance, Sport Beans jelly beans provide carbohydrates for energy, electrolytes to maintain fluid balance and vitamins to help burn carbs and fat and protect muscles against oxidative damage.

Consuming carbohydrates and electrolytes during exercise lasting about 60 minutes or longer prevents fatigue and boosts performance, according to many scientific studies and the American College of Sports Medicine, a leading professional organization on sports performance.

Each of the six flavors of Sport Beans is packaged in 100-calorie single serving packets for portable power before, during and after exercise.  The variety provided by six flavors allows athletes to select a favorite or to enjoy the range, escaping taste monotony

Packets of Sport Beans jelly beans have a consumer information guide with tips on how to use Sport Beans and often asked questions.

Additional information is available at www.SportBeans.com or by calling the Jelly Belly Hotline at 800-522-3267, consumers can follow Sport Beans on Facebook at www.facebook.com/SportBeansUSA.

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IMG: Extreme Sport Beans, Watermelon

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IMG: Extreme Sport Beans, CherryIMG: Sport Beans AssortedIMG: Sport Beans, BerryIMG: Sport Beans, Fruit PunchIMG: Sport Beans, Lemon LimeIMG: Sport Beans, Orange

 

Jelly Belly Expands Appeal of Sunkist Line with All-Natural Ingredients and New Flavors

July 17th, 2012 § Comments Off § permalink

Natural Collection of Fruit Jells Now Also Features New Package Designs

FAIRFIELD, CALIF., July 17, 2012 — Jelly Belly Candy Company, under license from Sunkist Growers, unveils the new all-natural Sunkist® line of fruit jells in contemporary packaging. With natural ingredients and new flavors, Sunkist now addresses the trend of candy made with natural flavors and coloring.

Natural ingredients can be found throughout the entire product line, including Sunkist Dark Chocolate Orange Sticks, the new Sunkist Dark Chocolate Raspberry Sticks, Sunkist Fruit Gems® and Sunkist Orange Slices.

“We expect the new, natural approach to the Sunkist line to energize the collection and expand its consumer appeal,” said Rob Swaigen, vice president of marketing for Jelly Belly Candy Company. “The use of natural ingredients makes it appealing to a larger audience.” Additionally, Swaigen says that the natural ingredients inspired a new look for the entire line. “Clean lines, crisp photography and modern colors visually communicate the all-natural ingredients inside,” he added.

Dark Chocolate Orange and Raspberry Sticks are made with real fruit purees and juices to provide the intense flavor without artificial colors. These refreshing jell candies are drenched in smooth dark chocolate to create a flavorful treat. A popular fruit to pair with chocolate, Raspberry is a new flavor addition to this delicious line of chocolate-covered sticks.

Sunkist Fruit Gems and Orange Slices are also made with all natural ingredients, like real fruit purees and juices. Sunkist Fruit Gem flavors include: Pink Grapefruit, Raspberry, Orange, Lemon and the new flavor, Blueberry.

Dark Chocolate Orange and Raspberry Sticks are available in a 2.55-oz. small bag and 2-lb pouch bag. Sunkist Fruit Gems are available in a 1.65-oz. 5-Piece Bar, 3.1-oz. bag, 6.6-oz. bag and 14-oz. Gift Box. Orange Slices are available in a 3.1-oz. bag and 6.6-oz. bag. The Jelly Belly Sunkist line is peanut free, gluten free, a good source of vitamin C, vegetarian and OU and OUD kosher certified. For more information about this new product, please call Jelly Belly Customer Service at 1-800-323-9380. Consumers can follow Jelly Belly on Facebook at www.facebook.com/jellybelly or call the Jelly Belly Hotline at 800-522-3267.

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IMG: Jelly Belly Sunkist Fruit Gems Gift Box

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IMG: Jelly Belly Sunkist Fruit Gems IMG: Jelly Belly Sunkist Orange Slices

IMG: Jelly Belly Sunkist Dark Chocolate Orange Sticks

IMG: Jelly Belly Dark Chocolate Raspberry Sticks

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